No man is an island!

I have often tried to work out what it is about Groove that makes it stand out. What is it that makes it so more-ish. What is it that make me such an evangelist. What it is that... oh, get on with it Swarbrick.

Well I have recently struck up yet another deep and meaningful conversation over Groove conversation. That is not meant to be disparaging in any way. rarely is a conversation over Groove anything else. Whereas in Email it is difficult to be personal - unless one already has a good relationship. This deepness and meaningfulness is a mutual thing that all participants who partake of the Groove communication at that moment feel.

This is why so many small businesses feel inherently that Groove is an atractive technology. Suddenly they are no longer alone in such a large and possibly predatory world. Suddenly they can "party" with people from anywhere in the world (even next door!) and strike up a common agenda and negotiate it in an easy and stress-free way towards a mutually beneficial result.

Being alone is a horrible depressing thing - stick with E-mail at your peril! Become part of the 21st century and get off that island.