We all want something for nothing, and on the Internet we want to pay even less!

So much of the success of the Internet is that so much of it is free. Not only that but, for those who are open to new ideas, the Internet is helping to drive down costs. And on some occasions the savings can be extraordinary. I am often shocked by the restrictions that most US people find that their telecoms suppliers place upon them. We are a UK company and we are fortunate that our call costs supporting people in the USA are less and more flexible than for many US citizens. So the good news is that if you shop around that costs can come down.

The other side of the coin is that when you are selling your prices are under continual pressure - downward. And so much of the Internet is free. Free websites, free knowledge, free support and free downloads. Groove has its trial edition which gives 60-days "free use", PopG has 14 days. Where does it end? Because in the end each of us has to pay bills, personal and business.

One way of extending "freeness" is with advertising and other forms of sponsorship. In the end this means you supplying marketing information at least and possibly rising to a sale. And that is how the Internet stays "free". So many websites now carry googleads, amazon links or other advertsing driven links. This is how you pay, this is how costs are kept down.

Until, at some point you have to pay for a product or service. And then what you want is something called "quality". Quality to me is about appropriateness, no-one wants a Ferrari to do some off-road driving, and I hope you don't get to drive round a high-speed test track in a tractor.